Event “Waste, a design flaw” in Zero Waste Week Brazil

Flock, Ideia Circular and IED São Paulo are organising, during the Brazilian Zero Waste Week (SLZ), a gathering to discuss “Waste, a design flaw” (in portuguese “Lixo, erro de projeto”). The event will take place at IED (Instituto Europeu de Design) São Paulo, on October 19/10, starting at 4:30 p.m.

The circular economy model powered by Cradle to Cradle (C2C) design framework delineates possibilities, new ideas, methodologies, and successful practices that challenge projects to not generate waste, since the conception of products and systems still in the design phase.Yet,, the amount of waste is enormous, as a result of our daily habits designs of constructions  and its materials, most of industrial sectors and a poor management of our cities. This waste production is a reflection of a linear model, where resources are extracted, transformed in products, consumed and discarded in landfills or open dumps.

However,  we believe that products can be designed in a way that each material is to be understood as a nutrient for its next cycles. In this understanding, the concept of waste is eliminated. This design framework  should be applied for building materials, as well as for entire construction and cities, and creating positive effects for users, biosphere and technosphere.

“Waste, a design flaw” (program):

IED, Flock and Ideia Circular

October 19, 2018

4:00 p.m. to 5.30 p.m

Pannel one: Designing for the 21st Century

Mediation: Fabiano Pereira – Director of IED Brazil Innovation Center

Speakers: Cradle to cradle in products, buildings and cities, Léa Gejer, Flock and Ideia Circular

Zero Waste in Smart Cities – Caio Vassão, Founding Member of the Future Urban Scenarios Study Group (CUF – FAU-USP)

Circular perception and design thinking – Christian Ullmann, Center for Innovation IED Br

5:30 PM to 6:00 PM Coffee break

6:00 PM to 7:30 PM

Pannel two: Challenges of circular economy

Mediation: Luisa Picanço – Ideia Circular

Speakers: Challenges in the design and evaluation of circular products – Carla Tennenbaum, Ideia Circular

Challenges to Implement Circular Business Models – Diego Rodrigues Iritani, Researcher CIEC-USP and Founder Upcyle

Fashion Transparency Index Brazil – Eloisa Artuso, Fashion Revolution Brasil



IED São Paulo

Rua Maranhão 617 – Higienópolis – Sao Paulo

Tel. 11 3660-8000

Full SLZ programming (only in portuguese): https://www.ideiacircular.com/semana-lixo-zero/

Fashion and circular economy – interview

Fashion and circular economy? Léa Gejer, who is founder at Flock, and also founder and collaborator at Ideia Circular was interviewed by the blog Jouer Couture, a media that thinks of fashion as a transformative platform.

Léa became interested in circular fashion because she believes circular design and Cradle to Cradle permeate through all sectors and scales. From industrial products to buildings and cities. Moreover, she believes that the Brazilian textile industry is promising to achieve circularity, due to its singular characteristics and structure. So, Léa has deepend in this subject. Since that, she has been correlating textile industry with circular design in many talks and workshops. Consequently, she has become a reference for many people who want to understand more about it.

For the Jouer Couture blog, among the topics discussed in the interview, for example, Léa spoke about the current transition from linear to circular economy. She also talked about the state of art of Brazilian circular economy. And spoke about initiatives in which major brands and suppliers from the textile industry could define fashion from positive materials.

Want to read the full interview? Read it here (only in Portuguese). 

DIF 2017: workshop design circular

We are featured in the DIF’s lineup of disruptive ideas and innovations! DIF (Disruptive Innovation Festival) is an online festival and the event will be online on November 23rd: https://www.thinkdif.co/sessions/hands-on-workshop-circular-design

The workshop aims to discuss with the public the following questions:

What if we could create products and systems that are healthy and safe for humans and nature, and eliminate the concept of waste?

Circular design is starting to take place in the industry on a world scale, and this session aims to showcase how this idea is being brought into practice in Brazil. In this hands-on workshop, everyday objects will be disassembled with the purpose of understanding how they are (or are not) currently designed and thought to return to their next cycle. The speakers will then introduce the Cradle to Cradle framework to the public and work out ways to apply it to the re-designing of such products.

#thinkDIF #ideiacircular #designcircular

QuickScan Cradle to Cradle®

Natura initiated a QuickScan project of one of its products. QuickScan provides preliminary information on the potential Cradle to Cradle® and recommendations for the next steps towards optimization or certification in accordance to the international certification program Cradle to Cradle CertifiedTM for products.

A rising number of designers and manufacturers – along with a significant growth in the number of conscious consumers – are establishing new expectations for product quality. New issues should be addressed in a design project: products are not only judged for their aesthetics or functionality, but also for their impact on the environment and on the health of people, and for its ability to be reused in a circular economy – and the QuickScan is the first step towards this direction.