imagem sobre o encontro lixo erro de projeto

Event “Waste, a design flaw” in Zero Waste Week Brazil

Flock, Ideia Circular and IED São Paulo are organising, during the Brazilian Zero Waste Week (SLZ), a gathering to discuss “Waste, a design flaw” (in portuguese “Lixo, erro de projeto”). The event will take place at IED (Instituto Europeu de Design) São Paulo, on October 19/10, starting at 4:30 p.m.

The circular economy model powered by Cradle to Cradle (C2C) design framework delineates possibilities, new ideas, methodologies, and successful practices that challenge projects to not generate waste, since the conception of products and systems still in the design phase.Yet,, the amount of waste is enormous, as a result of our daily habits designs of constructions  and its materials, most of industrial sectors and a poor management of our cities. This waste production is a reflection of a linear model, where resources are extracted, transformed in products, consumed and discarded in landfills or open dumps.

However,  we believe that products can be designed in a way that each material is to be understood as a nutrient for its next cycles. In this understanding, the concept of waste is eliminated. This design framework  should be applied for building materials, as well as for entire construction and cities, and creating positive effects for users, biosphere and technosphere.

“Waste, a design flaw” (program):

IED, Flock and Ideia Circular

October 19, 2018

4:00 p.m. to 5.30 p.m

Pannel one: Designing for the 21st Century

Mediation: Fabiano Pereira – Director of IED Brazil Innovation Center

Speakers: Cradle to cradle in products, buildings and cities, Léa Gejer, Flock and Ideia Circular

Zero Waste in Smart Cities – Caio Vassão, Founding Member of the Future Urban Scenarios Study Group (CUF – FAU-USP)

Circular perception and design thinking – Christian Ullmann, Center for Innovation IED Br

5:30 PM to 6:00 PM Coffee break

6:00 PM to 7:30 PM

Pannel two: Challenges of circular economy

Mediation: Luisa Picanço – Ideia Circular

Speakers: Challenges in the design and evaluation of circular products – Carla Tennenbaum, Ideia Circular

Challenges to Implement Circular Business Models – Diego Rodrigues Iritani, Researcher CIEC-USP and Founder Upcyle

Fashion Transparency Index Brazil – Eloisa Artuso, Fashion Revolution Brasil



IED São Paulo

Rua Maranhão 617 – Higienópolis – Sao Paulo

Tel. 11 3660-8000

Full SLZ programming (only in portuguese):