Flock, Ideia Circular and IED São Paulo are organising, during the Brazilian Zero Waste Week (SLZ), a gathering to discuss “Waste, a design flaw” (in portuguese “Lixo, erro de projeto”). The event will take place at IED (Instituto Europeu de Design) São Paulo, on October 19/10, starting at 4:30 p.m.
The circular economy model powered by Cradle to Cradle (C2C) design framework delineates possibilities, new ideas, methodologies, and successful practices that challenge projects to not generate waste, since the conception of products and systems still in the design phase.Yet,, the amount of waste is enormous, as a result of our daily habits designs of constructions and its materials, most of industrial sectors and a poor management of our cities. This waste production is a reflection of a linear model, where resources are extracted, transformed in products, consumed and discarded in landfills or open dumps.
However, we believe that products can be designed in a way that each material is to be understood as a nutrient for its next cycles. In this understanding, the concept of waste is eliminated. This design framework should be applied for building materials, as well as for entire construction and cities, and creating positive effects for users, biosphere and technosphere.
“Waste, a design flaw” (program):
IED, Flock and Ideia Circular
October 19, 2018
4:00 p.m. to 5.30 p.m
Pannel one: Designing for the 21st Century
Mediation: Fabiano Pereira – Director of IED Brazil Innovation Center
Speakers: Cradle to cradle in products, buildings and cities, Léa Gejer, Flock and Ideia Circular
Zero Waste in Smart Cities – Caio Vassão, Founding Member of the Future Urban Scenarios Study Group (CUF – FAU-USP)
Circular perception and design thinking – Christian Ullmann, Center for Innovation IED Br
5:30 PM to 6:00 PM Coffee break
6:00 PM to 7:30 PM
Pannel two: Challenges of circular economy
Mediation: Luisa Picanço – Ideia Circular
Speakers: Challenges in the design and evaluation of circular products – Carla Tennenbaum, Ideia Circular
Challenges to Implement Circular Business Models – Diego Rodrigues Iritani, Researcher CIEC-USP and Founder Upcyle
Fashion Transparency Index Brazil – Eloisa Artuso, Fashion Revolution Brasil
IED São Paulo
Rua Maranhão 617 – Higienópolis – Sao Paulo
Tel. 11 3660-8000
Full SLZ programming (only in portuguese): https://www.ideiacircular.com/semana-lixo-zero/