Fashion and circular economy? Léa Gejer, who is founder at Flock, and also founder and collaborator at Ideia Circular was interviewed by the blog Jouer Couture, a media that thinks of fashion as a transformative platform.
Léa became interested in circular fashion because she believes circular design and Cradle to Cradle permeate through all sectors and scales. From industrial products to buildings and cities. Moreover, she believes that the Brazilian textile industry is promising to achieve circularity, due to its singular characteristics and structure. So, Léa has deepend in this subject. Since that, she has been correlating textile industry with circular design in many talks and workshops. Consequently, she has become a reference for many people who want to understand more about it.
For the Jouer Couture blog, among the topics discussed in the interview, for example, Léa spoke about the current transition from linear to circular economy. She also talked about the state of art of Brazilian circular economy. And spoke about initiatives in which major brands and suppliers from the textile industry could define fashion from positive materials.
Want to read the full interview? Read it here (only in Portuguese).