Entries by Lea Gejer


Flock participates of the IV SEMANAU (Week of Architecture and Urbanism), an extracurricular activity of the Architecture and Urbanism course of the University of São Paulo (USP) to promote integration, exchange of experiences, knowledge and skills among students, teachers and professionals. In this year, SEMANAU discusses the topic “Projective Anomie: Contemporary Fragmentation and political act”. […]

Event “Waste, a design flaw” in Zero Waste Week Brazil

Flock, Ideia Circular and IED São Paulo are organising, during the Brazilian Zero Waste Week (SLZ), a gathering to discuss “Waste, a design flaw” (in portuguese “Lixo, erro de projeto”). The event will take place at IED (Instituto Europeu de Design) São Paulo, on October 19/10, starting at 4:30 p.m. The circular economy model powered […]

Fashion and circular economy – interview

Fashion and circular economy? Léa Gejer, who is founder at Flock, and also founder and collaborator at Ideia Circular was interviewed by the blog Jouer Couture, a media that thinks of fashion as a transformative platform. Léa became interested in circular fashion because she believes circular design and Cradle to Cradle permeate through all sectors and scales. From industrial […]

DIF 2017: workshop design circular

We are featured in the DIF’s lineup of disruptive ideas and innovations! DIF (Disruptive Innovation Festival) is an online festival and the event will be online on November 23rd: https://www.thinkdif.co/sessions/hands-on-workshop-circular-design The workshop aims to discuss with the public the following questions: What if we could create products and systems that are healthy and safe for humans […]

Casa Circular #1: atelier Sao Paulo

Casa Circular is a building designed for circular economy and inspired by cradle to cradle design framework. There are many differences between this type of construction and traditional ones, but what definitely differentiates these models is the question: “what’s next?”. For that, all used resources are able to circulate safely and healthy for nature and humans. […]

QuickScan Cradle to Cradle®

Natura initiated a QuickScan project of one of its products. QuickScan provides preliminary information on the potential Cradle to Cradle® and recommendations for the next steps towards optimization or certification in accordance to the international certification program Cradle to Cradle CertifiedTM for products. A rising number of designers and manufacturers – along with a significant […]

Award: Ensaios Urbanos National Competition

The design proposal for transformations in São Paulos’s Zoning Law was awarded by the Brazilian Institute of Architects – Sao Paulo and the Municipality of São Paulo – Urban Development Secretary in the national competition “Ensaios Urbanos: Designs for São Paulo Zoning”. The study was carried out and co-authored by Léa Gejer, Taícia Marques, Paula […]

Impulse Project

Impulse Project was one of the finalists in the last stages of the Arc Tiete project – Municipality of São Paulo/ Urban Development Secretary. Flock has coordinated and designed an interdisciplinary group of professionals – the Impulse Collective – aiming at the development of the pre-feasibility study of the Arc Tiete, an area of 6,000ha along […]


Flock was invited to set strategies on sustainability issues for the proposal from JMN Architects for the national competition for the headquarters building project of FATMA (Environment Foundation of Santa Catarina) and FAPESC (Foundation for Research and Innovation Santa Catarina), located in Florianópolis- SC- Brazil. The Cradle to Cradle® methodology was embraced to ensure the closure […]

Jack in the Valley

Jack in the Valley proposal was co-authored by Léa Gejer, Taícia Marques and Antonio Fabiano Jr. and submitted to the international competition Transiting Cities, sponsored by RMIT Universty in partnership with state government agencies in Victoria and Latrobe City in Australia. The goal was to create sustainable alternatives in the short, medium and long terms […]